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Monday, 9 June 2008

10.15 President's welcome

Robert Grupp, IPRA President 2008, President of Grupp Global Partners LLC

10.25 Conference chair welcome

Roger Hayes, Conference Chair

10.30 Communications during a conflict

Conflicts affect communication programmes not only in the country where the crisis is happening but also in other continents where an organisation operates. Some of today's senior communicators will share how they have refined their stake holder engagement strategies both during and after a conflict.

Moderator:
Stryker McGuire, Contributing Editor, Newsweek and Editor, International Quarterly

Speakers:

Florian Westphal, Head of Media Relations, International Committee of the Red Cross (ICRC)

Virtyt Gacaferi, Team Leader, UNDP Kosovo 

11.30 Break

12.00 The greening of PR

Do you know your latest campaign’s carbon footprint? How do your offices stack up on the environmentally friendly stakes? Do you reflect your client’s or brand's green positioning? Work out how you can make green issues a positive point of difference for your reputation.

Moderator:

Martin Brodie, Head of Communications- EMEA, Rolls-Royce  

Speakers:

Paul Charles, Director of Communications, Virgin Atlantic

Christopher Burghardt, Vice President, Corporate Affairs Western Europe Zone, InBev nv

Yap Kheng Guan, Director, 3P Network, PUB, the national water agency of Singapore

1.00 Lunch

2.00 PR’s global talent war

How many CVs do you see which make your heart sing? In today’s business world finding people with the right mix of commercial acumen and communication skills is becoming more and more difficult. For those in emerging markets, this issue is compounded by a shortage of trained PR people. Are we as an industry selling ourselves short by not investing in developing staff for the future?

Moderator:

Robert Grupp, IPRA President and President of Grupp Global Partners LLC 
 

Speakers:

Stephen Welch, Associate Director and Head of Communications and Media Consulting, Hay Group

Chris Bones, Principal, Henley Management College

Mike Davies, Global Director of Communications, PricewaterhouseCoopers 

Rachel Catanach, Senior Vice President and General Manager, Fleishman-Hillard Hong Kong

3.30 Break

4.00 Roundtable Discussions on global trends and challenges in PR

Debate and discuss your thoughts with other delegates on the latest trends and challenges in PR as presented during the day over a glass of champagne.

5.00 - 6.30 Cocktail reception

Tuesday, 10 June 2008

9.10 Conference chair welcome

Roger Hayes, Conference Chair

9.20 An Exploratory Study of Global Media Relations Practices

Journalists and public relations practitioners consider it unprofessional for media to accept payments from news sources in return for coverage. Nevertheless, more than one in three practitioners and one in five journalists say it is generally practiced in their countries. This new research was done in partnership with five international associations including IPRA.

Speaker:

Katerina Tsetsura, Assistant Professor of Strategic Communication/Public Relations, Gaylord College of Journalism and Mass Communication, University of Oklahoma
 

9.40 Social communications

Social change doesn’t just happen on its own: you need to communicate your messages effectively and efficiently whether you’re running a CSR campaign, community involvement programme or a general awareness campaign for an environmental, health or social issue. This session will give you an insight into how international companies and organisations have made a difference to their local or internal communities and how integrated communications strategies have helped drive their programmes forward.

Moderator:

Ed Gillespie: Co-Founder and Creative Director, Futerra Sustainability Communications

Speakers:

Khalid I. Abubshait, General Manager, Government Affairs, Saudi Aramco

Peter Mutie, Head of Communication, National AIDS Control Council

Christina Koh, Senior Vice President, Communications and Sustainability, DHL Express Global

Valéria Perito, CEO, Ketchum Estratégia - Brazil

10.40 New and social media in 2008 and beyond

24/7 news streaming; web 2.0; social networking: Get on the front foot and ensure that your communication strategies exploit these tools so you don’t have to play "catch up" all the time. Learn from other companies’ examples of cutting edge campaigns so that your stakeholders will want to pull information from you.

Moderator:

Carole Stone, Managing Director, YouGovStone

Speakers:

Christophe Ginisty, Managing Director, Rumeur Publique

Chris Satterthwaite, Group Chief Executive, Chime Communications plc

Darren Burns, Managing Director - Shanghai and Guangzhou, Weber Shandwick

11.40 Break

12.10 Impact of pressure groups and activism on communications campaigns

Don’t forget the adage: neglect pressure groups at your peril. It’s not just oil and pharmaceutical companies who need to be aware of activism from grass roots to government level. With global communication within reach at the click of the mouse, if your company’s or client’s actions don’t meet with approval across the board, how will you cope?

Moderator:

Christopher Springham, Partner & Board Director, Luther Pendragon

Speakers:

Boyd Neil, Senior Vice President and National Practice Director, Corporate Communications, Hill & Knowlton Canada

Guy Côté, Vice President Media Relations, JT International S.A.

Roger Hammond, Development Director, Living Earth Foundation

1.10 Lunch

2.10 Future global trends

What would you give to know what’s coming round the corner? While no-one has a crystal ball that works, there are people who specialise in working out what trends are likely to burst into our global consciousness and affect how we all view brands. Find out what is bubbling up and how you can harness this for your communication campaigns.

Moderator:

David Gallagher, Partner/CEO Ketchum

Speakers:

Sir Robert Worcester KBE DL, Founder MORI

Harjiv Singh, Co Founder and CEO International Operations Gutenberg Communications

Inge Wallage, Vice President International Communications, StatoilHydro

3.10 Best practice: global campaigns

Inspiring, effective and reputation enhancing: these are just some of the plaudits heaped on the award winning campaigns from PR associations around the world. Find out for yourself why they were successful.

Moderator:

Roger Hayes, Past President and Member Emeritus of IPRA

Speakers:

Lucian Hudson, Director of Communications, Foreign and Commonwealth Office

Andy Muncer, Global Head of Corporate Communications, ING Wholesale Banking

Nicholas van Praag, Director, Division of External Relations, UNHCR

4.10 Break

4.40 IPRA World Congress 2008: The road to China: what's in store for China in 2008 and beyond?

November 13-15 2008 sees the IPRA World Congress look behind the scenes at the Beijing Olympic Games, PR trends in Asia, CSR in Asia and emerging markets and new solutions and trends in emerging markets to name but a few of the topics to be covered. Have a sneak preview of what will be covered in November.

5.15 Conference chair's summary

Conference concludes

IPRA Golden World Awards for Excellence

7.00 Cocktail reception

7.30 Awards dinner